Testimonial Hero has acquired Case Study Buddy to continue its expansion into written case studies for B2B marketing teams.
BOSTON, MA, USA, March 22, 2024 /EINPresswire.com/ --
Testimonial Hero, the leader in creating strategic customer stories to help B2B companies close deals faster, has acquired Case Study Buddy to continue its expansion into written case studies and gain further market share for their core video testimonial service line. The acquisition empowers both customer sets with additional customer content capabilities, helping marketing leaders identify, create, and share essential social proof in written and video form to build trust with prospects.
"Testimonial Hero has mastered the art of making world-class remote and on-site testimonial videos effortless, and we’re thrilled to further expand our reach into written case studies, the other major pillar of B2B customer stories,” said Sam Shepler, founder and CEO of Testimonial Hero.
Through video and written customer stories, Testimonial Hero aims to streamline the process of capturing and sharing customer success stories across multiple channels, helping B2B companies build more pipeline, handle sales objections, and ultimately close deals faster.
Case Study Buddy has long been viewed as one of the leaders in B2B customer storytelling, particularly for written case studies—and counts HubSpot, Docebo, GHX, and 173 other leading brands amongst its impressive client list.
“Since our inception 8 years ago, we’ve strongly believed that customer stories ought to be strategically told, customer-centric, and deployed to their fullest potential across different channels and media. This acquisition will make that mission easier for both client sets to accomplish than ever before,” said Joel Klettke, founder of Case Study Buddy.
Testimonial Hero has mastered the art of making world-class remote and on-site testimonial videos effortless, and we’re thrilled to further expand our reach into written case studies
— Sam Shepler
For more information about Testimonial Hero and its expanded service offerings around both video and written customer stories, please visit testimonialhero.com.
Sam Shepler, CEO & Founder @ Testimonial Hero
email us here
We couldn’t have found Testimonial Hero at a better time. We had an idea for a large-scale project that would involve telling six customer stories, but the customers were in different regions. We worked with the Testimonial Hero team to interview subjects on video in Texas, California, New York, and abroad. The onsite testimonial shooting experience was nothing short of phenomenal. The staff were true professionals, arriving at the locations ready to go and coaching the interviewees through the process.
Within two months, they had captured the interviews and crafted them into a singular piece of content. The video was so good that we expanded the campaign to include supporting content. We’ve made nearly 40 videos with Testimonial Hero, and are using them across our paid advertising and social media channels. We also built a customer success module on our website that features those six core stories along with three additional stories that complement the narrative.
Producing the content in-house would’ve taken us six months and five times the cost, and it wouldn’t have looked as good or told the right story. Thanks to the expertise of the Testimonial Hero team, the final product was flawless.
"Producing the content in-house would have taken us six months and five times the cost, and it wouldn’t have looked as good or told the right story." – Derek Gerber, VP of Growth at Directive Consulting
All I needed was an idea and a couple of willing clients, and Testimonial Hero took care of the rest. The team handles everything from email communication, scheduling, travel booking, and dispatching qualified crews to record customer interviews and location footage. They help us plan the interview questions, write the necessary copy, and determine the best shots. They can work remotely, but they also conduct interviews onsite and make interview subjects feel at home on camera. They edit the footage into compelling testimonial videos, adding music, transitions, and graphics reflecting our company branding.
The final products surpass anything we could have done in-house and showcase Directive Consulting as a top-tier agency.
We tried making testimonial videos in-house, but it was a logistical and creative nightmare:
We lacked the internal resources to assemble high-quality testimonials that reflected our premium brand, so we sought a partner with the expertise and global reach to help us craft compelling customer stories.