Flexible pricing
Fuel your entire go-to-market motion with the exact customer content you need.
Step 1 - Get credits
Buy and exchange credits to capture the types of interviews you need and create the types of content you want.
Step 2 - Capture
Choose your capture type. We write interview questions, schedule the interview, and handle all pre-production.
Step 3 - Select your content
You receive the raw footage + transcript and exchange your credits for the exact videos you want.
Step 1: Choose your credit tier
Flexible packages for every stage of company
Start
35-59 credits/year @ $186/credit
Get started with premium live remotes & async self-captures or an on-site testimonial
Starting at
$6,510/year
Build
60-179 credits/year @ $172/credit
Expand your customer video content strategy or focus on multiple on-site testimonials.
Starting at
$10,320/year
Grow
180-359 credits/year @ $160/credit
Create a consistent cadence of customer content or utilize multiple capture types.
Starting at
$28,800/year
Scale
360+ credits/year @ $150/credit
Build out a full-funnel customer video content strategy at scale.
Starting at
$54,000/year
Test drive package available for <35 credits @ $200/credit
Included in all packages
- Onboarding & kick-off
- Dedicated project manager
- Customer advocacy strategy session
- Quarterly testimonial strategy session
- Frictionless process
- Customer portal access
Wait...I just want to know how much one classic testimonial video costs
We get it. Separating capture and content gives you flexibility to create content for your entire buyer’s journey. But here’s ballpark costs for a single classic testimonial video.
On-site videography
41 credits
With volume discounts
from $6,150
One-off price
$7,626
Premium live remote
18 credits
With volume discounts
from $2,700
One-off price
$3,600
Async self-capture
11 credits
With volume discounts
from $1,650
One-off price
$2,200
Step 2: Choose how to capture your interviews
Flexible filming options that scale with you.
Premium live remote
7 credits. Single interview.
Prep & capture.
Interview recorded with your customer's smart phone. One of our experienced creative producers will conduct the live interview.
On-site videography
30 credits for half-day, 35 credits for full-day
3-6 interviews + B-roll. Prep & capture
Interview and b-roll recorded on location with a professional crew from our global network of videographers.
Async self-capture
Free access with Start tier and up. Campaign building. Unlimited interviews
Generate content by sending a link to your customers and allowing them to record their own interviews.
Step 3: Choose the content you want to create
Content catalog
Create full-funnel content from your customer stories
Compelling video following case study format of problem, solution, and recommendation. Often used on a website.
Snackable video up to 30 seconds purpose-built to be used on social and advertising platforms.
Short-form video up to 75 seconds focused on a specific key differentiator or QFD (question, fear, doubt). Typically used in the form of an Objection Crusher, Cost of Inaction, or Competitive Replacement.
Long-form video up to 5 minutes expanding on important points for a more detailed and comprehensive story. Often used for sales enablement.
Long-form video of up to 10 minutes detailing an in-depth story. Often used as a replacement for reference calls.
Common add-ons
Customize your videos based on exactly what you need.
Include up to 4 total voices in your video. Great for compilation videos.
Include up to 7 total voices in your video. Great for compilation videos.
Include up to 10 total voices in your video. Great for compilation videos.
Expand the animation in your video beyond lower thirds, screen captures, and text callouts from interviews to more animated objects (excluding character animation). Typically used in product demos or hype videos leaning heavily on animated text and objects.
Film your interviewee in a language other than English.
Edit raw footage captured in a language other than English.
Add a professional voiceover artist to your video.
FAQ
Yes, we also offer a quarterly payment option on most plans.
End-to-end we say 45 days but that varies a lot depending on how long it takes to schedule the customer. If you have a hard deadline let us know and we can work with you.
When you sign up you’ll be on a 12-month term and your price will be locked in so you can always buy more credits at the volume discount of your credit tier. We’ll work with you to plan out how to use the credits within 12-months but as long as you stay subscribed we’ll work with you to roll them over to a new plan.
While you’re subscribed you get access to our customer portal to plan and organize all your projects, plus you’ll get complimentary access to our self-capture service.
Think of credits like tokens at an arcade. You can exchange them for what you want because we know plans change. For example, let’s say you originally purchased enough credits for an on-site testimonial but were having difficulty getting it scheduled. You can pivot and use those credits for a premium live remote or async self-capture video instead.
For premium live remotes and on-sites there will be a live interviewer conducting a 30-45 minute interview. They’ll walk them through the set-up, ask follow-up questions, and make your customer feel comfortable. For async self-capture, there is no live interviewer and your customer will be prompted with questions from our AI avatar.
For self-capture we recommend that customers use their webcam, but for our premium live remotes they will be conducted through the customer’s smartphone as that is usually the best quality camera that they have.
Yes! For on-sites we’ll make time to capture b-roll and use it in the video. For remotes and self-capture videos we can use any b-roll you share with us or we can source our own. We also add animations to the videos.
You can also purchase a b-roll only on-site shoot so that we have b-roll to use across the capture and content types that you choose.
