Compelling video following case study format of problem, solution, and recommendation. Often used on a website.
Snackable video up to 45 seconds purpose-built to be used on social and advertising platforms.
Short-form video up to 75 seconds focused on a specific key differentiator or QFD (question, fear, doubt). Typically used in the form of an Objection Crusher, Cost of Inaction, or Competitive Replacement.
Long-form video up to 5 minutes expanding on important points for a more detailed and comprehensive story. Often used for sales enablement.
Long-form video of up to 10 minutes detailing an in-depth story. Often used as a replacement for reference calls.