How Docebo increases trust and credibility with video testimonials

Every company has their own growth story, and Docebo is no different. We’ve steadily expanded our customer base to include thousands of companies and organizations globally. We serve enterprises of all sizes, from mid-market organizations to Fortune 500 companies across key industries like manufacturing, healthcare, technology, and finance.

Learning and development can be complex, so testimonial videos and case studies are super valuable in our industry. Still, our growth meant that relying solely on internal resources to create these essential materials wasn’t a viable approach anymore. We needed a partner who could help us with production logistics, leaving us free to focus on strategy and customer relationship management.

Testimonial Hero met with our brand and marketing teams to understand how we position ourselves. They took great care to learn our business, and we were excited to see what the partnership would deliver.

Effortless execution with impressive results

Building a catalog of value-focused, professional case studies was easy with Testimonial Hero in our corner. Testimonial Hero’s tools and resources equipped Docebo’s customers with everything they needed to film top-quality testimonial videos using their own phones and devices from anywhere in the world. The thorough process allowed us to tell polished yet authentic customer stories without needing to coordinate in-person shoots.

I never expected a phone-recorded video to look so good. The production team makes our customers look and sound amazing. The writing isn’t cookie-cutter, either. Each video was perfectly on-brand and accurately preserved the customer voice while also leveraging the power of crisp, results-focused language. This combination allowed us to repurpose content easily for regional campaigns, sales decks, and more.

Best of all, our customers found the entire testimonial-creation process approachable. Testimonial Hero manages everything, from tool provision to interview prep to editing. One customer said the experience was seamless and respectful of their time. That matters to us, as it allows them to focus on freely sharing their stories and experiences.

Smooth scalability for customer advocacy content

Our buyers want to hear from real people solving real challenges. Video testimonials and written case studies help build trust and let buyers envision what success with Docebo looks like.

Our sales and marketing teams increasingly rely on quality testimonials to build trust with new potential customers, retain existing ones, and support sustainable, long-term growth. We regularly incorporate these stories into social media content, evaluation strategies, and sales outreach materials, as they’re essential for building credibility across all stages of the buyer journey.

By partnering with Testimonial Hero, we’re producing better content and aligning our values with higher production standards. Together, we’ve created a dynamic storytelling engine that allows us to meet Docebo’s growing global advocacy needs without spreading our internal resources thin or overwhelming our clients.

Testimonial Hero elevates our content. The team helps us tell customer stories in a way that truly reflects our business, and that’s invaluable.