How KnowBe4 uses video and written customer testimonials to stand out from the crowd
Learn how human risk management leader KnowBe4 scaled and diversified their customer proof assets, which have become invaluable for their marketing and sales efforts.
The ability to create different pieces of content from one interview is really valuable because we’re making the content go further. We’re not just getting a written asset or a video. With Testimonial Hero, we can get both and use them in different ways across our website and marketing campaigns.
Lily Borges
Customer Marketing Manager
Industry
Cybersecurity
Company size
1,001 - 5,000
Location
United States
## Lack of bandwidth to create testimonials in-house
KnowBe4's lean and focused customer marketing team wanted to maximize their impact and scale their testimonial program. They leveraged our specialized expertise and additional support to efficiently produce high-quality testimonial videos and written case studies, accelerating their content creation while maintaining their team's focus on strategic priorities.
Accommodating global customers
With customers worldwide, KnowBe4 needed a partner that could handle remote interviews and produce content across different time zones and languages. We have a global reach and can accommodate on-site and remote interviews across different time zones and languages.
Creating a customer-friendly experience
Security executives are short on time and often unwilling to be on camera. We simplified the process, putting customers at ease and securing multiple types of content from a single interview.
18
Full Stories
41
Microcontents
8
Written Content
Rather read than watch?
An industry that demands customer proof
The cybersecurity industry moves at breakneck speed. Rather than just providing security products, KnowBe4 has built a business around helping organizations manage their human risk and build a stronger security culture.
We are a leader in human risk management (HRM), serving more than 70,000 organizations worldwide. Our clients leverage our HRM+ platform to empower their employees to make smarter security decisions every day and combat the most advanced phishing attacks.
We work in a very crowded space. There are so many vendors and technologies that promise digital safety that testimonial videos and case studies are paramount. Customers value hearing from their peers who have gone through a similar technology vetting process. It’s part of gaining complete trust that they’re choosing the right security partner.
We wanted to scale up our customer proof assets but needed to prioritize our team’s bandwidth efficiently. We sought a partner to help us turn around testimonial videos and case studies quickly while making the process easy for our customers and our lean customer marketing team.
A trusted vendor that puts everyone at ease
We then found Testimonial Hero, which has been a great fit for our company. What makes Testimonial Hero different from other vendors is the quality of customer service we get throughout the process and the easy-to-use dashboard. We can check the status of any project and upload brand guidelines so everything has a consistent look and feel.
The process is seamless and easy to follow, and the project managers are extremely thorough in their communications with us and our customers. They handle all interview logistics, editing, feedback, and approvals so my team can spend more quality time sourcing the right customers and reviewing the material.
We thought getting video testimonials would be an uphill battle. Some people just don’t want to be on video, and in the security space, some people don’t want to discuss security on camera. But the Testimonial Hero team puts customers at ease in front of the camera, which is a big deal. They walk the fine line between making customers feel comfortable sharing information while getting the details we need for impactful stories.
Another feature that stood out was Testimonial Hero’s ability to create both video and written testimonials. Written case studies are a tried-and-true approach. We used to produce them internally, but it was pretty time-consuming for our team. Working with Testimonial Hero allows us to maximize our customers’ time and output by creating various assets from one interview. Their specialized process delivers video and written content significantly faster than we could achieve through internal resources alone.
We’re a global organization, so being able to capture remote interviews is key. We have customers who span different time zones, and Testimonial Hero can handle on-site and remote interviews easily. They can also interview and produce assets in multiple languages, which opens the door to even more content and engagement with our different audiences.
Effective and engaging content
We have completed more than 60 projects, all of which have become integral to our sales and marketing efforts. Testimonial Hero has also made our written case studies more effective and engaging. They tell a story and do a great job incorporating the customer’s voice, so they remain in the spotlight. The remote video captures are so high quality that you would never know they were recorded on a phone. Our sales team always gives us positive feedback when we release these videos, and our marketing team plays the videos at on-site events and features them throughout our website.
To go from nothing to what we have now is pretty remarkable. In all cases, everyone feels comfortable with the questions, interview process, and the outcome.
KnowBe4 puts customers first, and we intertwine their stories into everything we do. Whether the content is remote or written, working with Testimonial Hero has allowed us to amplify their journeys through a fresh lens. People prefer to consume content differently — some like to read, others like to watch. Testimonial Hero makes it easy for more of our prospects and customers to hear from their peers in the way that suits them the best.
