Simplifying Complex Production Processes Enables NewStore to Create Valuable Video Testimonials

NewStore's unified commerce platform is trusted by over 85 brands in 55 countries. Our mobile-first platform provides three solutions: omnichannel point of sale, cloud-based business intelligence tools, and mobile shopping apps.

As NewStore’s head of corporate communications, testimonials are very important to me. We operate in the crowded B2B space where a lot of vendors say they can do what we do. Video testimonials from our customers are the best way to validate our claims, differentiate our brand, and highlight the value we bring to retailers.

However, the process of shooting these videos is logistically challenging, with lots of moving parts. We needed to find a partner to help us stay organized and on track.

Finding a partner to handle complex on-site video production

Because we work with retail brands, the best video testimonials showcase our product in action, which means shooting in-store. These shoots get the best material, but they also disrupt operations and require capturing footage of people who aren’t typically in the store.

It’s not always easy for customers to agree to do video testimonials, let alone get all of the stakeholders on the same page. We needed a partner to simplify the process, keep us organized, and get the videos done within a short timeframe.

It was also critical to find a partner who would treat our customers with utmost care and consideration. Most of them aren’t media trained, so getting in front of a camera can be nerve-wracking.

Testimonial Hero checked all of our boxes. The on-site video team does a great job of calming our customers' nerves and reassuring them throughout the process. Everything goes smoothly from start to finish, and our customers feel positive about the experience.

A fast and flexible approach to content

Testimonial Hero has helped us produce on-site video testimonials in San Francisco, New York, New Jersey, Toronto, and London, among others. They’ve also captured corporate videos with our executive team in person and remotely for product and white paper launches.

In Testimonial Hero, we’ve found a partner that removes the headaches associated with video production. They handle everything from pre-production preparations through post-production edits. Their ability to keep us on track and on schedule is a big differentiator.  

I’m amazed by the responsiveness of the Testimonial Hero team, and how fast they get projects off the ground with minimal effort on our part. Speed is critical because our customers often give us limited windows of availability for the interview. Testimonial Hero briefs local teams, schedules them on location, and secures the right footage within the available timeframe — with minimal back and forth.

The work doesn’t stop there: they deliver solid first drafts that are 90% ready, which shortens the review cycle. With a few minor tweaks, we have a polished asset that we can release into the wild as quickly as possible, and that’s a big advantage for us.

Valuable testimonial videos that drive engagement

We use video testimonials on our website, prospect decks, BDR email communications, and customer newsletters. Testimonial Hero also creates social cuts of these videos that drive engagement on LinkedIn, sparking curiosity and directing traffic back to our website.

Best of all, we have these assets in our back pocket whenever we need them. The impact and flexibility is why we keep investing in video testimonials.

Regardless of the project, we feel supported every step of the way. More than just having a dedicated producer, in Testimonial Hero we've gained a true partner who understands our business, our customers, and what we want from these videos. At this point, we’re a well-oiled machine. The more videos we create together, the better they get.