How UiPath scaled consistent customer storytelling across different languages and locations
Learn how UiPath streamlined the production of high-quality testimonial videos worldwide, creating consistent and authentic customer stories that resonate across different languages and markets.
They have the methodology to produce world-class testimonial videos, at scale across the globe.
Ty Magnin
Director of Global Content Marketing
Industry
Software
Company size
1,001 - 5,000
Location
United States
Inability to scale consistent, high-quality customer videos globally
UiPath needed to tell their customer stories on a global scale—but finding a partner who could deliver consistently high-quality videos across different countries and languages wasn’t easy. We made it simple by bringing consistency, quality, and scale to their global video program.
Lack of a streamlined process for launching and managing testimonial videos
With offices and customers around the world, getting testimonial videos off the ground was complex and hard to streamline. We stepped in with a turnkey process that made it easy for their team to say, “Here’s the customer—go,” and trust us to handle the rest.
Difficulty bringing customer stories to life with just one format
UiPath had plenty of strong written content—but to really bring those stories to life and connect on a deeper, more human level, they knew video needed to be part of the mix. We helped them turn powerful written stories into compelling visual ones that capture emotion, build trust, and stick with the audience.
