Tying up a restaurant with long video shoots
Capriotti’s was having a hard time creating video testimonials in a way that was easy for their franchisors and wouldn’t involve shutting down the restaurants for a while for shooting. They found a solution in our user-friendly process and remote capabilities.
Inability to scale video testimonial production
Capriotti's was facing challenges with producing high-quality videos across their many locations, especially in smaller markets. We made it easy for them to shoot testimonial videos every month, no matter where their restaurants are located.
Not enough engagement throughout the franchisee journey
Capriotti's was experiencing a challenge in driving traffic and engagement on their website and email campaigns. We helped them create microcontent that people could relate to for every stage of the customer journey, effectively boosting their website visits and email sign-ups.
As the Chief Operating and Chief Development Officer for both Capriotti's and Wing Zone, I am always on the lookout for ways to effectively communicate the benefits of joining our franchise network. Quality testimonials are a crucial part of this process, as they provide an authentic insight into what it's like to be a franchise partner with us. They offer a level of transparency that is invaluable in our industry.
Our franchise partners come from all walks of life, and it's essential that potential new partners can relate to their stories. That's where Testimonial Hero comes in. Their testimonial videos have been instrumental in making owning a franchise relatable to everyone. They capture the unique experiences of our franchise partners in their own words, providing a compelling and personal perspective that resonates with potential partners.
One of the most significant advantages of using Testimonial Hero's videos is their versatility. Whenever a potential franchise partner has a question or concern, I can easily refer to a testimonial video that addresses that specific issue. This not only provides a direct and relatable response but also builds trust in our brand and our franchise network.
The quality of the remote video testimonial we receive from Testimonial Hero has exceeded our expectations. The process has been extremely easy, allowing us to focus on our primary goal - growing our franchise network. We dedicate a significant part of our marketing strategy to obtaining these testimonials on a monthly basis, and it's a multi-year campaign that continues to yield rewards.
In our pursuit to be a billion-dollar company, getting the best people to join us is crucial. Testimonial Hero has been an invaluable partner in this journey, helping us showcase the unique benefits of our franchise in a way that is both genuine and compelling. Their fantastic work has played a significant role in attracting the right people to our network, and we look forward to continuing this fruitful relationship.
