Difficult to scale our customer stories while maintaining brand consistency
HubSpot has a very strong visual brand which made it tough for them to find a strategic partner who could scale their customer stories while maintaining the high-quality required by HubSpot.
Concerns over remote video production quality
Remote testimonial videos are a great way to scale your customer storytelling but there are so many examples of really poor remote videos out there. Ron was looking for a partner who could provide exceptional remote video quality.
Overcoming the long queue of an internal video production team
HubSpot has a large and very talented video team, but Ron was having a difficult time getting his projects into the queue and created quickly. That’s where we came in.
As the principal content strategist for HubSpot for Startups, my role revolves around narrating the success stories of our customers who have scaled up using HubSpot. A crucial part of this storytelling involves the creation of testimonial videos, and for this, Testimonial Hero has proven to be an invaluable partner.
My name is Ron Dawson, and I can confidently say that working with Testimonial Hero has been a seamless experience, from start to finish. Their turnkey process has made it incredibly easy for me, as a customer, to get a testimonial video created. It also ensures a smooth experience for the customer we're working with, who's providing the testimonial.
So far, we've created nine videos together, a mix of both onsite and remote shoots. Initially, I was skeptical about the quality of remote videos, considering they were shot on smartphones. However, the final product has always been of exceptional quality. The videos are professional, high-definition, and something we're genuinely proud of.
Without Testimonial Hero, finding a local video producer who could deliver the quality we wanted would have been a daunting task. Their global reach is another significant advantage. Whether we're shooting in Prague, Dublin, or Paris, I have the confidence that Testimonial Hero will deliver a stellar product.
Our internal video team at HubSpot is excellent but doesn't always have the bandwidth to handle all the projects we want to undertake. Testimonial Hero has been a lifesaver in these situations, delivering videos that match the quality of our in-house production team.
At HubSpot, we're deeply committed to maintaining a strong brand image. This commitment extends from the products we create to the testimonial videos we produce. We aim for nothing short of top-notch, and Testimonial Hero has consistently helped us achieve that. Their commitment to quality and professional service aligns perfectly with our brand values, making them an ideal partner for us.
In conclusion, Testimonial Hero has been instrumental in helping us tell our customers' success stories effectively. Their seamless process, commitment to quality, and global reach make them an invaluable partner for HubSpot.
