How IKO leveraged testimonial videos to outshine competitors

Learn how IKO harnessed customer stories to build a robust reputation and stay ahead of the competition.

When Testimonial Hero came in and offered us a platform to get these stories told, that third party validation through our customers, there was no looking back.

Jack Gottesman

Marketing Services and Loyalty Program Group Director

About IKO

IKO Roofing is a worldwide leader in the roofing, waterproofing, and insulation industry for residential and commercial markets.

About Jack Gottesman

Jack is a true advocate for establishing IKO as the leading roofing materials producer in North America. As Marketing Services and Loyalty Program Group Director, he propels the company's strategy for brand visibility, and customer engagement, and upholds IKO's commitment to delivering superior roofing solutions.

Industry

Building Materials

Company size

1000+ employees

Location

North America & Europe

Problems Jack Gottesman Solved

Difficulty sharing customer stories

IKO has a rich list of clients ranging from contractors to homeowners. Each has a unique story to tell. We stepped in to provide a platform to bring these stories to life, while also closing trust gaps with their customers.

Lack of industry understanding from video vendors

Sometimes independent film crews don’t understand the nuances of the building materials industry, so IKO not only needed a crew but a partner that deeply understands their challenges and needs, that’s where we stepped in.

Filming in remote locations

IKO's operations span across North America, including some remote, less-accessible locations. However, our ability to provide expert videographers anywhere in the world makes it easy to get stunning video testimonials anywhere.

What we've created with Jack Gottesman

47

videos

33

full stories

14

microcontents

Rather read than watch?

As a member of the marketing team at IKO, a company that specializes in producing roofing materials, I've had the opportunity to work with Testimonial Hero, and the experience has been nothing short of remarkable. My name is Jack Osman, and I'm here to share how Testimonial Hero has been instrumental in our success.

IKO's success story is best narrated through the experiences of our customers. We cater to a diverse clientele, including distributors, contractors, and homeowners. Our goal has always been to showcase their stories, to provide a third-party validation of our work. However, we needed a platform that could effectively capture and convey these narratives. That's when Testimonial Hero stepped in.

From the very first project, Testimonial Hero demonstrated an uncanny ability to quickly grasp the intricacies of our industry. Their knack for anticipating our needs has been a massive benefit for us. They've not only helped us tell our story but also set us apart from our competition. The videos we've produced through Testimonial Hero have been used extensively across various platforms, contributing significantly to our marketing efforts.

What sets Testimonial Hero apart is their expansive network of professional videographers. No matter where in North America we need them, they are able to deploy an expert on the ground. I've requested their services in the most remote areas, and they've never hesitated or failed to deliver. The quality of their footage is consistently top-notch, and the B-roll we get to keep is invaluable.

Working with Testimonial Hero is more than just a transaction; it's a long-term partnership. They've been a lifeline for us, helping us validate and highlight the excellent work we do at IKO through our customers' stories. If you're seeking a company that can help you narrate your story, I can't recommend Testimonial Hero enough. Their professionalism, adaptability, and commitment to delivering quality are truly unmatched.