How Sales.co (formerly DamnGoodLeads) built instant trust with cold prospects

Discover how sharing real customer stories helped Sales.co (formerly DamnGoodLeads) break through skepticism and start real conversations with new leads.

Having someone be able to share that they've worked with us, they are a real person, they've enjoyed the process, is important for us. We want to share those stories because that is the first stumbling block that we need to cross if we're ever gonna earn trust of any of our potential clients.

Ryan Doyle

Co-Owner

About Sales.co

Sales.co helps businesses quickly fill their sales pipeline by handling the entire cold email outreach process—from domain setup to personalized campaign management—sending thousands of customized emails each month for a flat fee.

About Ryan Doyle

Ryan is passionate about driving Sales.co’s mission to help businesses grow through smart, effective outreach; as co-owner, he leads the company’s vision, guides strategy, and ensures every client gets real results from their cold email campaigns.

Industry

Software

Company size

2 - 10

Location

United States

Problems Sales.co Solved

Earning trust in a low-trust industry

We know just how tough it is for sales and lead gen companies to earn trust—so we helped Sales.co break through that wall by putting real customer stories front and center.

No time or bandwidth for testimonial projects

Sales.co’s team was stretched thin and didn’t have time to produce testimonials themselves, so we made it super simple by handling everything for them from start to finish.

Lacking standout social proof for website and socials

We gave Sales.co the high-quality content they needed to showcase customer success right on their website and socials—making it way easier to turn visitors into customers.

What we've created with Sales.co

1

Full Stories

Microcontents

Written Content

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