How ThinkTilt (Acquired by Atlassian) drove more impact with a few strategic videos than with dozens of reviews

Discover how ThinkTilt (Acquired by Atlassian) moved beyond boring written reviews to create high-impact customer videos that resonated more deeply and supported both sales and partnerships.

Just having these video testimonials in our toolbox that we can pull out and use to help sales get over the line has been invaluable for us.

Pete Preston

Marketing Manager

About ThinkTilt

ThinkTilt, the creator of ProForma—a no-code/low-code form builder for Jira—was acquired by Atlassian in April 2021. ProForma enables teams to design dynamic forms and checklists within Jira, enhancing service management capabilities. Following the acquisition, the ThinkTilt team has been working on Accoil Analytics, aiming to provide advanced analytics solutions.

About Pete Preston

Pete helps more teams discover the power of forms in Jira. As the Marketing Manager at ThinkTilt, he leads the company’s growth efforts by showcasing the value of ProForma, supporting the sales team, and building trust through real customer stories.

Industry

Software

Company size

11 - 50

Location

Australia

Problems ThinkTilt Solved

Difficulty showing customer value beyond written reviews

ThinkTilt had many written testimonials and reviews, but they struggled to bring those stories to life in a way that truly showed the real impact their product was having. We helped them transform those words into authentic customer videos that capture both the emotion and the value their product delivers.

Sales stalled without powerful proof points from real customers

The sales team needed more than just feature explanations—they needed powerful, authentic proof points to help close deals, especially with potential partners and key prospects. We provided ThinkTilt with compelling video testimonials that gave their sales team the confidence and evidence to turn prospects into customers more quickly.

Managing video production was too complex and time-consuming

Pete needed a way to create high-quality video testimonials without the hassle of managing production logistics or worrying about whether the final videos would meet expectations. We simplified the entire process, so ThinkTilt could focus on growing their business while we took care of crafting impactful stories.

What we've created with ThinkTilt

2

Full Stories

5

Microcontents

Written Content

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