Stacey Danheiser, CMO at SHAKE Marketing, joins Dustin on this week's episode to discuss how marketing leaders can do a better job of building confidence with the C-Suite to have a spot at the strategic table. This episode delves into the disconnects for marketing leaders, like the fact that most CEOs in Fortune 100 companies come from finance or engineering backgrounds, while only 13% have marketing backgrounds, and explains the steps these leaders can take to establish trust and credibility.
You can connect with Stacey over on LinkedIn to say hi and learn more about marketing tactics and strategies. You can also check out the free Confident Marketer Scorecard that Stacey created for marketers to understand the current gaps, strengths, and opportunities in their approach.
