This week, Dustin chats with Derek Osgood, Founder & CEO at Ignition, about how product is really a marketing function. They dive deep into the process of launching new products and features, from the biggest mistakes companies make to why roadmaps often go off the rails. The pair discuss how marketing and product have both moved too far away from the customer and how to tie them back closer.
If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Ignition's website and social media to learn more about their work.