Using Provocative Messaing | Belal Batrawy (Death to Fluff)

Quota achievement is down, rep tenure is down, and turnover is up. It's hard out there as a sales rep and the old tactics from 20 years ago just don't work anymore. On this episode, Dustin welcomes Belal Batrawy, Founder of Death to Fluff, to talk about using provocative messaging, why you don't want to be a "helpful" seller, and how sales leaders should communicate with their team when they're not going to reach quota.

You can follow Belal on LinkedIn or sign up at Death to Fluff to get real world examples of how to make your buyer the hero instead of your product or service.