Sellers Need to Practice like Athletes | The Practice Lab

Jonathan Mahan and Lawrence Wayne, Co-Founders of The Practice Lab, join Dustin on this week's episode to deep dive into deliberate practice and learning. They discuss how intentionally practicing your skills is invaluable in the sales world, why role play isn't always the right tool for the job, and how to build a high-performing culture that focuses on practice.

You can reach out to them via their LinkedIn profiles (⁠Jonathan⁠ & ⁠Lawrenc⁠e) if you have any questions or insights on the topics discussed today. Also, check out ⁠The Practice Lab's website⁠ to learn more about their work.

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