On this week's episode, Dustin is joined by Emma Stratton, Founder of Punchy.co. This episode covers the importance of simplifying your positioning and messaging so that it resonates with your target market. It's time to do away with marketing fluff that focuses too much on the nitty-gritty; you need to address your buyers wants and needs with conversational and value-focused messaging.
You can connect with Emma over on LinkedIn or other socials to chat and learn more about simplifying your messaging. You can also head over to Emma's website and sign up for her newsletter, Punchy, to get weekly tips about positioning and messaging for your business.
