Sam Shepler, Founder and CEO of Testimonial Hero, joins Dustin on this week's episode to discuss how the buyer journey is changing and why only using late-stage peer evidence isn't enough to close a deal anymore. They explain how prospects are seeking social proof earlier in the process, why you need the right peer evidence at the right time, and how to think about using testimonial videos strategically.
If you want to shoot Sam a question or give him a follow to see more tidbits on customer stories and video testimonials, you can connect with him over on LinkedIn. You can also learn more about how we create strategic customer videos that help you close deals faster on our website.
