Balancing Technology Adoption and Go-to-Market Strategies | Dan Radu (Macro)

Dan Radu, President of Macro, joins Dustin on this week's episode to discuss the challenges businesses face in a world of constantly changing marketing technology and revenue operations. Today's episode also covers finding the right balance between effective go-to-market strategies and technology adoption, the value of partner ecosystems in 2023, and more.

If you're looking for a natural extension of your marketing team, you can learn more about Macro and what they do on their website. If you have questions or want to chat with Dan about MarTech or Rev Ops, you can connect with him on LinkedIn.

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