This week, Dustin chats with Marcus LaRobardiere from NewStore about the state of the SDR space. They discuss all about the role, from how it has evolved in the last couple of years to how to use intent and align Sales and Marketing teams to generate more business opportunities. According to Marcus, the Sales team might not be your best bet as a place to fit SDRs, but Marketing. Listen to the episode to go deep into his reasoning.
You can contact Marcus through LinkedIn if you have any questions or thoughts. Also, check out NewStore's website to learn more about their work.
