Eden Bidani, Head of Strategy & Copy @ CAPE.Agency, joins Dustin on this week's episode to explain why conversion rates and revenue problems are usually just signs of poor messaging. They discuss why brand archetypes matter, how you can hack your way to successful positioning, and shed light on some common mistakes copywriters make.
If you have any questions or thoughts, you can reach out to Eden through LinkedIn. Also, check out CAPE. Agency's website to learn more about their work.
