Your SDR Might Make a Better Marketer than AE | Evan Patterson (Evan Patterson Consulting)

Evan Patterson, Founder & CEO of ⁠Evan Patterson Consulting⁠, joins Dustin on this week’s episode to share why becoming an AE might not be the best path for SDRs. This episode is full of tips and arguments behind this statement and why giving SDRs more creative freedom and flexibility might be the solution for them hitting their quota.

You can reach out to Evan via his show, ⁠Across the Pond & Over the Rainbow⁠, or his ⁠LinkedIn profile⁠ if you have any questions or insights on the topics discussed today.

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