5 Employee Testimonial Examples to Help You Hire the Best Talent
You may already know that customers generally trust each other more than they trust your marketing. That’s why it’s wise to put customer testimonials in key spots throughout your digital advertising.
The same logic applies to your recruiting efforts. Potential candidates would likely trust what your current employees say about your company over your corporate messaging.
That’s what employee testimonials are for.
Below, we’ll discuss employee testimonials and their benefits — especially in the rapidly evolving world of remote work. Then, we’ll show you five examples of excellent employee testimonials from various brands.
What is an employee testimonial?
An employee testimonial is a statement that an employee gives about what it’s like working at your company.
Much like client testimonials, they attest to the best aspects of your company on the employee side.
Employee testimonials can cover many aspects:
The employee’s role
Diversity and inclusion
A typical day
Employee’s development personally and professionally while at the company
Pay and benefits — usually only briefly and as a side note. Numbers aren’t discussed. May see more emphasis if the company is an industry leader in this area.
Employee testimonials can take many forms:
Photo — Of the employee, ideally, with their testimonial accompanying it
Video — Quite effective, as prospects can see the employee’s facial expressions/body language and hear their tone of voice
Social media takeover — where the employee runs a social media account for a day and shows others their typical workday
Social media posts
You may need to outsource more complicated testimonial formats, like video. However, the investment can pay off.
You can use employee testimonials in several places — most notably, career pages and individual job postings.
Why do you need employee testimonials?
Firms are competing for top talent. Better talent means better work, which generally creates more profits.
Employee testimonials give you an edge because employees do their research on companies before applying and interviewing. They give insight into what working at your company is like, building trust with potential hires.
Furthermore, they also help recruit the right employees. Those recruited from peer testimonials will fit better into your culture, mission, values, and so on.
In the post-pandemic age, you have a golden opportunity to attract excellent candidates to your open positions. This is all thanks to the “Great Resignation.”
Employees hunkered down during the pandemic to hold onto their jobs in the bad economy — even if that meant dealing with a bad boss or work culture.
Now that the economy is reopening and remote work has made distance less of an issue, many more employment opportunities exist.
You have to work harder than ever to get the best job candidates in the post-pandemic age. But this isn’t a secret. Other companies will be doing everything possible to snag top talent. Offering more money on its own won’t do the trick.
Compelling employee testimonials can help you win over great employees. You’ll set yourself up to build a strong team and foster a positive company culture moving forward.
Need stunning video testimonials that close deals faster?
Each Spectrum employee only answers one question in their testimonial video. This saves the employees time while letting prospective candidates get a wide view of working at Spectrum.
As you can see, each testimonial has the employee’s name, title, and several relevant tags. These let you sort and filter using the options on the left of the page.
You’ll also notice the heart icon with the number next to it in the bottom right of each testimonial. People can “like” the testimonials, creating some social proof and helping to display more relevant ones for the viewer.
When you hover your cursor over a video, it auto plays the video without the audio, which is a nice little touch to encourage you to click.
Testimonials autoplay, and users can adjust the sound or make them fullscreen and even read a transcript. Notice the “Apply” button, too — the more chances to let people apply, the more likely they’ll do so.
2. Procter & Gamble
One of the hardest things for a job seeker to figure out before taking a job is what it’s like working at your company — let alone being a brand new employee.
Giving your potential employees a glimpse at a typical day, or a typical “first day,” can alleviate this objection and even make them enthusiastic about interviewing.
It helps you, too, because you draw in employees that share your values and fit in with your culture.
That’s what makes “Day 1” testimonials like Procter & Gamble’s work well.
This style of testimonial could be even more effective than a plain statement. It could build more credibility because the statement doesn’t look “canned,” and the testimonial questions are transparent. Plus, Coty can flesh out the employee’s testimonial and cover more ground.
Toward the bottom, Coty provides a few more recommendations for employee stories. You can check these out in case the one you’re on doesn’t resonate.
Nike offers plenty of good employee testimonial stuff on its career page — titled Life at Nike — that you could modify for your own.
Right away, there’s a big video testimonial at the top.
Notice how they appeal to several types of people with different angles, such as Military Appreciation Month and internships for college students.
Overall, this is a good careers page that offers several distinct video testimonials in one easy spot.
Customers trust customers, and job hunters trust your current employees. Employee testimonials done right can be a powerful recruiting tool because they show top talent an inside look at your company and prove to them why it’s a great place to work.
Ideally, you should use multiple formats, especially video. However, some of our examples showed that a simpler approach could work as well.
If you’d like expert help in planning and creating employee video testimonials that make candidates eager to join your firm, contact us today.
Close deals faster with video testimonials for all key buyer personas.