Video content also outperforms other forms of content marketing assets like infographics, articles, and "how-to" lists with the most shares on social media.
Marketers agree on video marketing's effectiveness, too. Research shows that 93% of marketers said they've acquired a new customer from a video posted online.
Now that you know why video performs better than other content, let's uncover the benefits of integrating it in your marketing strategy.
The Benefits of Video Marketing
Video marketing can help you grow your business in a variety of ways. Some of the most common benefits of an effective video marketing strategy include:
Increased Web Traffic. If you aren't adding video content regularly, you're not reaching a chunk of web traffic. In fact, 82% of all consumer internet traffic will come from video by 2020.
More Qualified Leads. Struggling to get your prospects to convert? Research shows that B2B video marketing results in 66% more qualified leads.
Improved Search Ranking. As a potential customer browses your site, he or she will stay longer if a video is on the page. In fact, users spend 88% more time on websites with videos. This impacts the users' "dwell time," which is a factor for search engine ranking.
Increased Revenue. Companies using video increase sales faster than those that don't. Video users had a 13.3% increase in year-over-year revenue compared to an 8.9% increase by the non-video users.
Convinced, yet? All these benefits are waiting if you execute an effective video marketing strategy.
Lighting. Depending on what you're trying to accomplish, you can choose from clamp or studio lighting. Clamp lights are cost-efficient, while studio lights help control brightness, flash, and exposure.
You'll probably save money with us rather than purchasing all the equipment you'll need to shoot a high-quality brand video.
We know how expensive video equipment can be, and once you get it, the cut might not look how you want it. That's why sometimes it's best to leave it to the pros.
Testimonial Hero can create high-quality videos for your business with full-scale production, no travel fees, and fast turnaround.
Editing the Video
Footage that isn't edited is just like a steak that's waiting to be put on the grill.
You don't have to be Spielberg to assemble a polished final cut. Online video editing software can help, including:
Adobe Premiere Pro - the standard in high-quality video editing software. It allows the user to edit any type of footage, integrates with all Adobe projects, and can work on any device.
Magisto - this "smart video" maker promises that customers can "make a video in minutes." Upload your footage, choose a style, and use their built-in AI software to analyze and edit the video for you.
Biteable - for a quick, low-cost option, consider Biteable to "create stunning videos in minutes." Enjoy templates, stock footage, and an easy way to edit and share your videos to bring your digital marketing and video marketing efforts to life.
These editing tools are easy to learn and put you in control of the success of your spot.
Distributing your Video
Lastly, with a final cut in hand, you need to begin executing your promotional strategy. How will people see your work?
Let's focus on three of the most popular distribution channels: social media, email, and the web.
Send it out! Share it with your followers across all your social media platforms.
Social media is a great way to get additional exposure and attract new customers who might see your video appear in their feed.
However, each social media network has different dimensions for social video posts. It's important to cut your video to ensure optimal sizing and upload directly to each platform.
Consumers are seeking more video content. More than 67% of consumers prefer video posts as the "most transparent" compared to other types of posts on social media.
Include your new video in your newsletter and other nurture emails.
Umbel, a data management platform, leverages its newsletter subscriber base to promote pre-recorded webinars featuring clients.
This gets your video delivered directly to your prospects and customers. By including it in an email campaign, you'll learn more about their video preferences and tastes.
Hosting a video on your website can have meaningful effects on your business.